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The Ferrari stand at this year's Paris Auto Show hosts the official unveiling of the stunning new Ferrari California, the coupé-cabriolet that has been the talk of the world media over the last several months. The car has been generating enormous interest amongst both those directly involved in the industry and the public at large as a result of a particularly innovative communications strategy which has seen it previewed in stages in a series of initiatives that have involved clients, members of the media and enthusiasts from all over the world.
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